Rebrand addresses the unique needs of over 51 million birders in the US alone

Loma Linda, CA (May 2, 2017) – Polaris Optics – a leader in innovative optics – today announce its corporate name change to Wingspan Optics. The new brand identity better reflects the company's broader commitment and expertise in being the leader in bird watching optics by: driving innovations needed to shape the future of bird watching binoculars and monoculars; and, through advanced optical engineering solutions.