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Polaris Optics is now Wingspan Optics: built for the Bird Watchers of the world

We’re excited to announce the rebranding of Polaris Optics – known to birders and outdoor enthusiasts for their superior quality and tremendous value – to our new brand, Wingspan Optics. Our new brand better reflects our most valuable customers and our loyal base: you – the bird watching enthusiast. We’re here to take you to the next level of binoculars and monoculars, designed exclusively with birders in mind.

Over the years, our binoculars and monoculars have consistently received online ratings averaging 4.2 and above – along with glowing reviews from thousands of satisfied customers. Your feedback revealed to us that most of you were bird watchers; birders going out in all types of weather and terrain, requiring specific features for birding from your opticals.

“We know that to meet the optical needs and desires of today’s bird watchers, it takes more than just design and engineering; we must also make it easy to own high quality optics that are designed to capture those amazing moments for all types of birding.”

With over 60 million bird watchers in the US alone – and one-fifth of the US population – we’re looking forward to focusing exclusively on our loyal bird watching customers, while continuing to expand and grow our user base, through this year’s exciting new product line and a robust rebranding campaign.

We know that to meet the optical needs and desires of today’s bird watchers, it takes more than just design and engineering; we must also make it easy to own high quality optics that are designed to capture those amazing moments for all types of birding. Our value proposition to our customers will continue to be paramount with our new Wingspan Optics brand.

You will now be able to order products directly from our Wingspan Optics site, read our weekly bird watching blogs and daily news in the birding world, enjoy our monthly newsletter and follow us on our new Facebook Page, Instagram, Twitter and Pinterest.

By signing up on our new website www.wingspanoptics.com, you’ll be the first to know about free downloadable birding resources and books, new products, special discounted product offers, and you will receive our blog and newsletter, privately delivered to your email inbox.

We will always strive to inspire and make birding exciting, affordable and enjoyable for the serious bird watcher or the beginning enthusiast. Wishing you the best of birding,
Wingspan Optics